ZENCICH

Measurable customer acquisition systems

From inquiry to conversion.
With data, not guesswork.

We connect advertising, inquiries, WhatsApp and Instagram conversations, CRM, and automation so every opportunity has a clear next step.

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01 / Diagnosis

Getting the inquiry
is only the beginning.

When advertising, Instagram, WhatsApp, and follow-up operate separately, it is hard to know which investment started a valuable conversation—and which conversation led to business.

  1. 01Recorded inquirySource and journey retained
  2. 02Inquiry with no sourceThe starting point is disconnected
  3. 03Delayed responseThe journey encounters delays
  4. 04Unrecorded inquiryThe signal is lost before entry

02 / The system

Five stages.
One connected journey.

Zencich connects demand generation, sales follow-up, and outcome measurement. Each step retains the information the next one needs.

  1. 01

    Attract

    Campaigns and messaging designed for the right audience.

    Source · Campaign
  2. 02

    Convert

    Landing pages built around a clear next step.

    Session · Conversion
  3. 03

    Respond

    Automation and routing to respond at the right moment.

    Inquiry · Channel
  4. 04

    Follow up

    A visible, organized, and traceable sales process.

    Response · Stage
  5. 05

    Measure

    Connecting source, inquiry, and sales outcome.

    Attribution · Outcome

03 / Services

What we connect. What we solve.

We do not sell disconnected tools. We identify what each business needs to attract, respond to, organize, and follow up on opportunities.

  1. 01

    Advertising and lead generation

    Meta Ads campaigns, landing pages, and conversion paths designed to generate relevant inquiries.

  2. 02

    Sales operations and CRM

    Contact tracking, pipeline organization, ownership assignment, and opportunity follow-up.

  3. 03

    Automation and AI

    Administrative response workflows on WhatsApp and Instagram, inquiry classification, and human handoffs where appropriate. Integrations are subject to technical feasibility.

  4. 04

    Diagnosis and measurement

    Tracking inquiry sources, response times, stage progression, and the outcomes that channels allow us to verify. We use these insights to inform decisions.

Scope, tools, and channels are confirmed after the initial assessment. Not every integration is available for every business.

04 / Implementation

We build a system around the way you work.

You do not get a disconnected ad campaign or a folder of files. We work with your real inquiry journey and leave a process you can monitor, adjust, and improve.

  1. 01

    Understand your current journey

    A brief conversation to understand your offer, audience, channels, sales follow-up, and practical constraints.

  2. 02

    Design the system

    We define messaging, campaigns, landing pages, automation, measurement, and responsibilities.

  3. 03

    Build and test

    We implement the agreed components, validate events, and test the full journey before launch.

  4. 04

    Launch and learn

    We launch, assess inquiry quality, and make improvements using sales data.

05 / Insights

What a complete reporting period could look like.

This example shows the information Zencich can connect and how an inquiry may—or may not—become a sales opportunity.

Simulated case · Fictional service business · 30 days
  1. 62Inquiries
  2. 36Qualified inquiries
  3. 14Meetings
  4. 4Proposals
  5. 2New clients

moves to the next stage stops at this stage

Illustrative example only. It does not represent actual results or guarantee performance.

06 / Deliverables

Every project, its own scope.

These are possible components, depending on your business needs. They are not a fixed package or guaranteed deliverables for every project.

Ref.Possible components
  1. Z-01Strategy and journey map.
  2. Z-02Campaigns and ad creative according to the approved proposal.
  3. Z-03Conversion-focused landing page.
  4. Z-04Inquiry capture and routing across agreed channels.
  5. Z-05Administrative response and handoff automation, within scope.
  6. Z-06Measurement and attribution where the channels support them.
  7. Z-07CRM contact and opportunity tracking, within scope.
  8. Z-08Documentation and access handover.

Final scope is agreed in writing. Advertising spend is paid separately and remains under the client's control.

07 / About Zencich

Behind every system, accountable people.

Zencich Marketing is an independent studio based in Mar del Plata, Argentina. We combine marketing, technology, and sales operations to help businesses manage their inquiry journey more effectively.

How we work

We prefer to understand how a business works before choosing tools. We do not promise automatic results or implement technology just because it is trendy.

Coordination

Zencich coordinates each project with designated owners and a clear point of contact.

Approach

Clear scope, direct communication, accountable owners, and decisions based on verifiable information.

Location

Mar del Plata, Argentina. We work remotely with businesses across different markets.

08 / Getting started

First, we learn how your business works.

We discuss your offer, channels, and current inquiry process. Then we define a proposal, responsibilities, investment, and implementation timeline.

01 / Assessment
Understand before implementing

We review the current journey and identify opportunities for improvement without assuming anything is being lost.

02 / Proposal
Clear scope and pricing

Monthly fees depend on the services, channels, and complexity. Advertising spend is paid separately.

03 / Implementation
Build, test, and support

We agree on realistic timelines and deliverables, and validate each integration before treating it as live.

09 / Ways to work together

A system built around your business.

Explore the options, then contact us for a proposal tailored to your channels, inquiry volume, and goals.

Essential

Organize & follow up

Keep inquiries from getting scattered across chats, spreadsheets, and to-do lists.

  • WhatsApp and Instagram inquiries organized in one workflow
  • Every contact tracked with a status and next step
  • Basic replies and repetitive tasks automated
  • Reminders to follow up on pending conversations
  • Clear reports on inquiries and sales follow-up
  • Support, corrective maintenance, and one minor adjustment per month
Ask about this plan

Scale

Tailored to your needs

For businesses with multiple teams, locations, or integration needs.

  • Custom integrations
  • Scope defined after assessment
  • Technical and commercial proposal
Request a custom proposal

Advertising spend is not included. Essential includes standard setup and business-hours support within the agreed scope; it does not include AI-assisted replies or ad management. Growth uses creative assets provided by the client: image or video design and editing are not included. Plans cover services and usage within the agreed scope. Special integrations and implementations are quoted separately.

Want to work with Zencich?

Join our team

Let's talk about your business

More clarity.
Better decisions.

Request a proposal